Bronwyn Hoffman-Ingram

Healthcare Marketing Campaign

Cancer Care at SkyLakes Medical Center

Increasing cancer screening appointments through multi-channel healthcare marketing.

Project Type: Marketing campaign, healthcare communication, content strategy, patient outreach

Audiences: Women 40 years and older being screened every two years, adults aged 45-75 years who have had a qualifying encounter and are not on hospice, general Klamath Falls community

Results: The mammogram campaign reached 2,053 unique patients, 195 scheduled a mammogram, and scheduled mammograms were up 50% year-over-year during the campaign period.

A woman is looking out over a body of water. In the upper left hand corner is a Sky Lakes Breast Health Services Logo. The bottom of the photo has the text Sky Lakes reccomends that women begin to get yearly mammograms starting at age 40.

The Campaign and my Role in it.

Overview

As an intern at SkyLakes in the communications department, I worked on multiple marketing campaigns. This campaign revolved around promoting Sky Lake’s Cancer Treatment Center by using their values of Kindness and Care. The narrative of the campaign revolved around a former patient of Sky Lakes named Malissa.

For this campaign, I:

  • Did layout and design for an internal magazine called LiveSmart.
  • Wrote two articles that were published in LiveSmart, on the SkyLakes website, and in local newsletters.
  • Preformed line, copy, and content edits for the other four articles in LiveSmart.
  • Created social media posts and text messages.
  • Created two brochures.
Add a clear call-to-action label that invites visitors to browse your projects.

Cancer Treatment Center Brochure

Bronwyn Hoffman's avatar by Bronwyn Hoffman
This is one of two brochures I designed as part of the Cancer Care campaign. I picked which images to use, wrote the copy for the brochure, created the map directions, and designed the brochure using Canva.

Social Posts & Pushes

Bronwyn Hoffman's avatar by Bronwyn Hoffman
As part of the Cancer Care at Sky Lakes Marketing Campaign I wrote copy for social media posts, text messages, and MyChart push notifications. I also created design mock ups of what the client view would look like to present to stakeholders.
Shows layout and design of blog article in Sky Lake's internal publication Live Smart
A woman is looking out over a body of water. In the upper left hand corner is a Sky Lakes Breast Health Services Logo. The bottom of the photo has the text Sky Lakes reccomends that women begin to get yearly mammograms starting at age 40.

UX in Marketing

Explain in 2–3 sentences how your case studies connect to specific services or offerings, and how someone could work with you based on what they see here.

Add a call-to-action that leads to a detailed description of your services.